It may be a detail for you, but in Canada, it means a lot. The Wendy’s restaurant chain has replaced the red pigtails of its muse with gray hair. A hair change that is not trivial: “Because a star is a star regardless of the color of his hair. #LisaLaflamme,” says Wendy’s.
Lisa LaFlamme is a star journalist in Canada, for eleven years on the antennas of Bell Media. She is best known for her news program CTV National News. The chain terminated his contract, a little less than two years before its term. According to the revelations of the newspaper The Globe and mail, this decision would have a lot to do with… The gray hair sported by the 58-year-old presenter. Among other journalistic disagreements, of course. Since then, the controversy has swelled and Canadian women have shown their support for Lisa Laflamme and her gray locks.
Like Wendy’s, Dove Canada has made a small contribution to the building. Without naming Lisa Laflamme by name, the brand opted for the #KeeptheGrey hashtag and launched a campaign challenging women to change their profile pictures with gray hair. In a tweet, Dove says it has and “donated $100,000 to an organization advocating for inclusive workplaces for women.”
In a statement, Bell Media President Mirko Bibic clarified his company’s position: “It has been said that Lisa’s age, gender or gray hair played a role in this decision. I am convinced that is not the case and I wanted to make sure you heard it from me. […] We will do everything we can to ensure a respectful and unified workplace,” he adds.