TOP partner of the International Olympic Committee (IOC), the Chinese group Alibaba is taking advantage of the Beijing 2022 Winter Olympics at home to highlight its technology with the creation of a virtual influencer.
Nicknamed “Dong Dong” (meaning winter) the virtual avatar developed by Alibaba DAMO Academy can interact with the public through the screen.
Thanks to cloud computing and AI technologies, Dong Dong talks and acts almost like a human and seems to breathe some life into the workings of the Computer Bots we know.
“Our goal is to use cloud technology to give the Beijing Olympics a digital edge while making this technology more accessible as it will allow access to the services of the e-commerce platform in a creative and interactive way”Xiaolong Li, head of Alibaba Virtual Human & Intelligent Customer Service, said in a statement. “We developed Dong Dong to create a playful relationship with the public and allow better engagement with young people. »
A virtual bot which is notably visible on the Chinese sites Taobao Live and the other e-commerce and live streaming platforms of the Alibaba group.
“As we continue to innovate and create new formats of engagement, we hope to apply these technologies to other games or global sporting events in the future, so that consumers around the world can benefit from these innovations based on the cloud. » adds Chris Tung, Chief Marketing Officer of Alibaba Group.
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