Microsoft’s acquisition of Activision Blizzard brings more tail than necessary. We see a powerless Sony to prevent the deal, and several players in the same industry who are not opposed to Microsoft taking over this titanic and legendary empire of games and franchises.
The latest tech company to side with Redmond is Meta. The company led by Mark Zuckerberg and known for bringing together titans such as Instagram and Facebook, among others, has filed a brief in which it openly defends Microsoft in this case.
Meta sides with Microsoft in Activision takeover
Meta says that thanks to Microsoft’s approach to cloud gaming, there’s no reason to think its growth will negatively impact competitors. They claim that basing the deal on hardware platforms when the service can be run from any browser makes no sense. Whether Sony wants this Trojan on its machines is another question.
The company cites the example of some new entrants to the gaming market that were already quite mature, yet managed to compete. As an example, they cite Apple Arcade or Epic Games Store in the traditional model, and Amazon Luna or Stadia in the cloud gaming sphere.
Market entry barriers are generally low, regardless of the scenario. App store models on all platforms have led to an increase in the number of newly released digital games, as developers no longer need to organize their distribution. There is also a wide variety of APIs, SDKs, and other resources offered free to developers by companies like Meta, Microsoft, Apple, Google, Amazon, etc. that make it easy to create new games and features.
Meta defends Microsoft for the acquisition of ABK. Taken from Brazil’s CADE PDF. 1/2 pic.twitter.com/AUglH5tDRZ
— Forerunner (@pr3cursor) September 9, 2022
They also defend subscription-based or free-to-advertisement monetization models, saying these models have allowed many developers to generate profits.